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Press releases are a newsworthy statement distributed to journalists This is not meant to be confused with social media posts that become viral which are usually not curated meaning that they can be deleted or censored at any point A wellwritten and widely distributed press release will create a significant impact on the how your company is perceived in the eyes of the average person A typical press release must have a headline that conveys the subject matter of the release The release should also include your contact details date and a brief summary of up to three bullet points relaying the most important facts of the press release It is crucial to be aware that media outlets get hundreds of press releases every week so a press release needs to be informative and concise enough for journalists to comprehend quickly The summary should tell the media the purpose of the announcement and answer the five ws who who what where when and what the purpose It is also essential to have quotes included in the press releases you send out This can help your press release appear more authentic and credible Also avoid jargon this will help your press release be more understandable to the general audience Press releases can be effective to help you with a variety of issues They help to build brand awareness generate traffic to your website and increase the effectiveness of your search engine Press release near Chicago can also be used to announce important milestones or events Press releases are an excellent method of connecting with investors employees as well as customers and other interested parties They are a musthave tool for any communication team

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